This portion of my portfolio demonstrates some of my earlier work as a professional writer developing strategic content. From my early career in journalism to my current role as a senior copywriter shaping multi-million-dollar campaigns, my work spans B2B, B2C, DTC, and B2B2C content, with expertise in crafting narratives that drive engagement and action while promoting social issues like mental health awareness and media literacy.
Featured here is a series of articles that showcase my ability to transform complex topics into compelling, actionable strategic content. These pieces were instrumental in promoting Educate and Empower Kids’ bestselling book 30 Days to a Stronger Child, which has reached over 100,000 families. More significantly, they demonstrate my skill at building comprehensive content strategies that align with broader organizational goals while addressing crucial social issues.
My passion for mental health advocacy has been a driving force throughout my career, informing my approach to strategic content creation and audience engagement. This expertise has proven particularly valuable in developing content that not only achieves business objectives but also contributes meaningfully to public discourse and education.
The collection includes:
1. Help Your Child Strengthen Their Intellectual Muscles, an in-depth exploration of fostering critical thinking and creativity in children, moving beyond traditional metrics of intelligence to embrace a more holistic approach to cognitive development.
2. Media Literacy Series: A three-part investigative series examining how children interact with media. This was strategic content to promote book sales (yes, I see the irony):
Why It’s Important for Your Child to Be Media Savvy
Images in Advertising and the Unattainable Standard
Ads Sell More Than Products to Our Kids
These pieces combine research, expert insights, and practical guidance while showcasing my ability to maintain engaging narratives and content strategy across a series.
3. A Simple Lesson for Teaching Your Child About Body Image is an educational resource for parents and caregivers demonstrating my ability to transform complex psychological concepts into practical, accessible content.
Throughout my career, I’ve developed expertise in:
– Building content strategies that drive measurable results (growing email lists from 0 to 3000+ subscribers)
– Creating cross-channel campaigns for diverse audiences (B2B, B2C, DTC, B2B2C)
– Managing and mentoring writing teams while maintaining consistent brand voice
– Leading major rebranding initiatives and style guide development
– Crafting content for multiple platforms (social media, email, print, digital)
– Writing for both consumer and professional audiences across fashion, design, mental health, and education sectors
– Developing mental health and media literacy content that resonates with diverse audiences
– Creating strategic content that balances commercial objectives with social responsibility
My work consistently demonstrates a commitment to authentic storytelling while achieving concrete business objectives. Whether writing about home design trends for Ferguson’s 2+ million social media followers, creating educational content for parents, or developing mental health resources, I bring both creative vision and strategic thinking to every project.
Note: These materials were published under my former name, Amanda Grossman-Scott, during my tenure with Educate and Empower Kids (2014-2016). Current professional work appears under Amanda Scott and/or Amanda Scott-Telford.
Need a writer who can write educational content for all audiences? Email me!