Ferguson Studio is a curated, personalized shopping experience. More intimate than a showroom, the campaign promotes the most upscale fixtures carried by the brand. It was designed to launch in-store and online to cater to a wider audience.
The campaign required webpage copy that could highlight the luxury and exclusivity of the brand offerings. Meta data and SEO optimization were key to the project.
To promote the Studio, we produced emails, post card mailers, customizable templates, display ads, CTV ads, and handouts for live events.
The printed materials were provided to the brick-and-mortar showrooms, for their customized mailing lists and in-store customers.
